We’ve recently been doing some work with Heidi Baker and the second year students on the Extended Diploma in Graphic Design course at Pembrokeshire College, who have been helping us to think clearly about how ‘Confluence’ communicates about itself and how we can communicate positively about Haverfordwest.

The insight they have provided has been revealing and as a result of their advice, such as “think about how you would describe it to your mum” we’ve started to call the Ideas, People, Places project here in Haverfordwest ‘The Lab’ instead of ‘Confluence’.

‘Confluence’ still represents the partnership between iDeA Architects, spacetocreate, PLANED, Pembrokeshire County Council and Transition Haverfordwest, but from here on we have decided to badge the programme as ‘The Lab Haverfordwest’.